The Ryan McGinley directed  video for Varúð – in which a girl is filmed running around the big apples’ streets- will be shown in 3,000 cabs in New York in February. It’s part of the Valtari film experiment, in which Sigur Rós commissioned different directors for each track on Valtari.

It’s estimated that the video will be seen by more than two million people in taxis.

I can’t think of a better piece of music to cruise around NYC listening to right now.