All you have to do is take a photo of a bird (feathery), in North Iceland (Tröllaskagi, to be precise), this summer, and enter this competition (and win, obviously).
I think it looks like a great idea. Not only does the area benefit from more twitchers visiting, the competition raises funds for wildlife from the entrance fee, and we get to see some amazing photographs.
I’m going to photograph a puffin playing the flute or something.
More details here.